ongoing
Media Majlis Museum
Digital content, with Superposition
Interactive digital content for the Media Majlis Museum at Northwestern University Qatar, a museum dedicated to media, journalism and communication.
Technology should
bring us closer
To each other, to the world, to ourselves. I am a product lead and humane technologist in Amsterdam. I build with AI for culture and the public good, and I teach creatives to do the same.
About
For twenty years I have worked on the intersection of design, technology and art. I was trained as a graphic designer at the Royal Academy of Arts (KABK) in The Hague, studied Media Technology (MSc) at Leiden University, and spent an exchange at UCLA’s Design Media Arts. Since then I have been a founder, a designer, a product lead and a teacher. I keep coming back to the same questions: What can technology do? And how does it affect us?
Today those questions mostly concern AI. I use it to build products, immersive experiences and experimental storytelling, for museums, cultural institutions and human-rights organisations such as Amnesty International. I also teach ‘Design with Machines’ at ArtEZ University of the Arts, where I work with students on using AI creatively and with a critical eye.
The work I am proudest of made people feel something, understand something, or meet each other. And I care as much about how something is made as about what it does.
What I do
Product leadership. I run design sprints, shape roadmaps, and keep teams of strong-willed makers pointed the same way. I lead from care rather than authority: clear direction, and room for people to do their best work.
Making with AI. I understand AI on several layers at once; technical, cultural, ethical. My work is to translate that into concrete choices and concrete things: products, interactive installations, data experiences. I stay close to the material without losing my skepticism.
Teaching. Since 2017 I teach ‘Design with Machines’ at the ArtEZ Design Art Technology department. Students learn to use AI creatively and with a critical eye; the thinking stays their own. I give workshops on the same theme.
What I have done
since 2021
Superposition
Partner and humane technologist
A creative studio in Arnhem that makes complex systems, data and invisible forces tangible and human. As partner I led products and projects with experimental storytelling at their core, for clients including Amnesty International, Slot Loevestein and the Media Majlis Museum.
since 2017
Design with Machines
Course at ArtEZ, Design Art Technology
A course on creative collaboration with machines. Students explore how and to what extent artists and designers can work with machine learning in their practice. AI as material, technical assistant or even as a creative collaborator, but never as a shortcut.
2023 to 2024
TUMO Yerevan
Workshop leader, volunteer
Generative 3D design workshops for high-school students at the TUMO Center for Creative Technologies in Yerevan, Armenia.
2018 to 2020
Business Art Service
Online product manager, freelance
Product lead for Business Art Service / Kunst.nl, the largest art lending service in the Netherlands. I led the development of two new platforms, B2B and B2C, from specification to launch.
2014 to 2021
Patty Morgan
Founder, head of product
Patty Morgan started from a simple, stubborn idea: let’s build an ‘Instagram for art with a buy button’. With Matthijs Booij and Hubertine Bergsma I founded a home for young, promising artists, and a way for anyone to live with their work. It started as an online platform, but we were never only a website: we put on shows, ran ‘art meetings’, let people try a work at home before they bought it, and brought artists into companies and organisations.
2008 to 2015
Perceptor
Founding partner, designer
An interactive web and app design agency in The Hague, founded with Bastiaan Terhorst after working at the studio of Petr van Blokland and Claudia Mens. Work for autonomous interactive systems and installations, embracing unstable media and tinkering. Twice a finalist for the Dutch Design Awards: the MENDO website in 2012, the iPhone game Perloo in 2014.